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Discovery Questionnaire

Help us understand your brand so we can build the best strategy for your business.

Step 1 of 6 Brand Foundation
Step 1

Brand Foundation

Let's start with the heart of your brand — your mission, vision, and values.

In one or two sentences, what is the core purpose of your business?

Where do you see your business in 3-5 years?

List the principles that guide how you operate (e.g., integrity, family, consistency)

If your brand were a person, how would you describe them?

Step 2

Target Audience

Understanding who you serve helps us craft the right message.

Describe your ideal customer — their interests, demographics, and behaviors

Are there other customer groups you'd like to reach?

What's the #1 reason people come to your business?

Is there anything people commonly misunderstand about what you offer?

Step 3

Products & Offerings

Tell us about what you offer and what makes it special.

Include any new additions or changes for the upcoming season

We love a good comeback story — it makes for great marketing

Step 4

Competitive Landscape

Knowing your market position helps us find opportunities to stand out.

Both direct competitors and businesses that compete for your customers' attention

Think about real estate, staffing, seasonality, market conditions, etc.

Step 5

Marketing & Communication

How you currently reach your audience and the tone that represents you.

Select all that apply

Select all that apply

Step 6

Goals & Success

The finish line — what does success look like for you?

Revenue, customer reviews, social media growth, foot traffic, etc.

What outcomes would make you say "this was worth it"?

Any additional context, stories, or details that could help us serve you better

Thank you!

Your responses have been submitted.

We'll compile your answers with our discovery meeting insights and send you a comprehensive strategy document.

— The Vineyard Bridge Team